Monday, 21 December 2015

Research - Charity Advertising:


Action-aid is a charity that focuses on poverty around the world.
They only ask us to donate money, so that they can give clothes,
water, food and shelter to those in need. Their logo is bold and bright red
 and it catches the viewers eyes immediately. Action-aid has helped 1'000'000 people,
 including thousands of children that were in need of homes, food and much more.
The British Heart Foundation helps those who have cardiovascular heart disease.
They ask us to donate money so that they can continue their research into the cure for this
 heart disease and to end it permanently.  Their logo is bright and bold and the red makes the white
font stand out, as it catches our eyes. The BHF have helped many people in the past and they continue
to save more, as long as we help donate for them and support them.

Children in Need helps children around the UK. They help change the lives of
disabled children and young people. They also help children who are in need in Africa and
other oversea countries. They ask us to donate money so that they can help  more children in the future.
 Their logo shows their mascot: Pudsey Bear, wearing the iconic eye bandage and is known throughout the
world. The font is simply bold and black and is eye-catching for the viewers.


Comic Relief... it's written in the name. "Do something funny for money" is their motto and they focus on getting rid of poverty and social injustice around the world, by doing something hilarious (such as going to school in your PJ's or a student being a teacher for the day and so on...). Their logo is a simple black, bold font with a red nose as the "O" in the word "Comic" and it signifies the funniness in this charity.
Free the Children focuses on giving children who live in poor conditions an education. They work in places such as Kenya, India, Ecuador, rural China, Sierra, Leone, Haiti, Nicaragua and Tanzania. They want us to donate money so that they can continue their work. Their logo is mainly blue and the heading is bold. However, what catches my eye is the picture of the world, circled by two figures, probably children, holding hands. I think it's very nice and help symbolize the charity's focus.

Make a Wish focus on making wishes come true, especially for children with severe illnesses such as cancer, leukemia and brain tumors. They, like over charities, ask us for donations so that they can continue their work to make wishes come true. Their logo is a wishing star, with the title in a grey/silver-like font. The background shows a starry sky, which I think is very pretty.
Oxfam focuses on global poverty, giving clean water to those who need it and getting rid of diseases and illness. They work around the globe, getting rid of poverty. They ask us for donations, so that they can continue changing the lives of those in need. Their logo is mainly green and shows the letter "O" and "X" mixed into one letter, which I think is very clever. The charity name is bold and bright and is eye-catching.


The Salvation Army helps those in need of education, homes, food and water, health and to get rid of poverty. They also help elderly people and homeless people. Their logo is a bold and bright red shield with white font that stands out. It's eye-catching and very bright. They only want us to donate money, so that they can continue helping people.


Save the Children focus on helping and saving children from many dangers. Their motto: "No Child Born To Die" emphasizes their work, as they work to give children education, health, shelter, food, water and freedom from the crisis of war and natural disasters. They ask for donations, so that they can continue saving the children. Their logo is red and white and the font is bold and eye-catching. What catches my eye, however, is the "drawing" of the figure, possibly a child, as it shows the charity's main focus.


Help for Heroes gives support for those who are involved in the army and for those who have fought in wars.
They help support those who have been injured in battles and their families. Their logo is three soldiers, two of them carrying another on a stretcher, who is giving a thumbs-up. The font is bold and black and the picture is eye-catching and well-known. They only ask for donations so that they can keep on healing the soldiers.



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