Research - Awareness Campaign posters:

Just a note:

All of these posters are... scary.

Just saying...!!

Animal Abuse poster:
"This is what the abuser sees"
This is targeted for the owners of animals and animal lovers. It shows a dalmatian that's curled up into a ball and a football goal. Immediately, I got what was going on in the poster and it's a scary thought. This shows that there are animal  abusers out there in the world, who are being cruel towards their pets.  If there is anyone looking at this... please don't hurt your pets.

Domestic Abuse poster:
"When HE controls your life, it's no longer your life"
This poster shows two cups. One saying "DAD" and is intact (not broken) and the other saying "MUM" and is broken. These two cups brought the point across that it was about domestic abuse and if that wasn't enough, then the text would have gotten across. It's scary, but it happens a lot in the UK and elsewhere in the world.

Mobile poster:
"Don't talk while he drives"
This is not one for those who faint at the sight of blood...!!
As the poster shows, this is targeted for drivers and their families. It gets it's point across successfully, as the blood spraying out of the phone indicates that the man on the other side of the phone has crashed. It's scary and it does happen a lot. Everything in the background is blurred and it is obvious that it's a kitchen, but the woman and the phone is more in detail, but what's more in detail is the blood and the text, signifying that they are the most important "objects" in the poster.

Red Cross First Aid poster:
"Help Before it's Too Late"
This poster shows a stone angel doing CPA on a grave. This is shocking to see, as most people have died, but only because there was no-one nearby who didn't know what to do. This gets the point across by showing the angel and the grave. The bold, white font shows up well against the dark background, so that it can catch the viewer's eyes.
This poster is targeted to those who need the first aid training.

Global Warming poster:
"The earth is heating up"
Uugghh....!! This is gross...!!
Basically, the poster is trying to empathise that the world is in peril, as well as the creatures. Such as the ice melting and the polar bears having nowhere to go and hunt and the sea rising. All of that might happen if global warming continues. That's the scary part, as well as seeing this polar bear with it's fur coat off.

Sea Shepherd poster:
"The Worst Predator of the Ocean Does Not Live in the Ocean"
This is what we look like to the little fishies in the ocean... as well as to whales and other mammals...!!
This is targeted for those who hunt fish and whales for money (like poachers) and also targeted for "Save the Sea" campaigners. It's scary and makes its point across successfully, because we have the view of the fish/whale/mammal/etc...

Road Safety poster:
"See you on the Road!"
This isn't as scary as the other posters. Basically, the poster shows a car and a person on the road. The lights from the car and from the reflector of the person's coat show thumbs up signs, signifying that the poster is trying to tell the viewer to wear reflectors at night (and possibly daytime, too), so that they can be seen on the road by the car driver. My eye is caught looking at the thumbs-up, because it's the brightest "object" there. Then, my eye is drawn to the bold, yellow font/text, because that is bright too. Like a reflector...!!

Schizophrenia poster:
"Schizophrenia can be treated. Seek help"
Okay, this one is creepy...
This poster is trying to show the viewer what Schizophrenia does to people. The guy in the orange top is smiling creepily at the man in the blue shirt, as if tormenting him. The notice on the mirror is the key warning of this poster. What catches my eye first is the guy in the orange top, as the top is bright. Then the eyes go to the notice on the mirror, and then to the man in the blue top. The point gets across through the whole scene, as it shows how bad schizophrenia is. Also, this poster is targeting those who have got schizophrenia.

Stop Smoking poster:
"Your body is your home. Don't smoke"
Wow, this place needs cleaning...!
The poster is targeted to either smokers or nonsmokers (or both~) and the poster's point is scary (I've been saying that a lot now). It shows a very dirty and messy house, which looks like a tornado has hit it. The poster is trying to compare this house to a smoker's body, that it is being trashed up (or destroyed). My eye is first drawn to the centre, where there is the most light, and then my focus goes around the room.

Human Rights poster:
"Workers are NOT tools"
This poster shows little people in a toolbox, which indicates the reason behind this category. My eye is drawn to the toolbox itself, with all of the little people in it. Why is the box the first thing that draws my eye to it, is because it stands out from the ground, really.