Wednesday, 23 December 2015

Historical and Cultural Campaigns:

Historical:


Abolition of Slaves Campaign:
This was the campaign used to abolish slavery around the world.
It worked, eventually, after many steps taken by those who wanted to abolish slavery and the blocking
 of the plantation owners and some of the government.
To find out more, go HERE!

Suffragettes Campaign:
This campaign was made up of entirely women who protested that women should get a vote.
After some problems and deaths, however, did they get the vote in the end.
To find out more, go HERE!

Cultural:


Stars Campaign:
Stars focus on facilitating discussions about diversity and all isms (such as sexism, racism, classism,
hetrosexism, ethnocentrism, etc...) with an emphasis of racial issues.
They aim to raise awareness of  social injustice and promote racial harmony.
To find out more, you can go HERE.



UNAOC Campaign:
This campaign focuses on connecting individuals to promote understanding across
diverse communities.
They program in the areas of Education, Youth, Migration and Media.
To find out more, check out their site HERE.

Research - Web-based Campaigns:

WaterAid:
WaterAid is an online charity that focuses on giving fresh, clean water to protect children from getting ill.
They use our donations to:
-Deliver clean water to a mum
-Provide basins where midwives and doctors can wash their hands
-Provide training for a village pump mechanic
-And loads more...
On their webpage "HERE", you will read that around 900 children under five die from diarrhoeal diseases caused from the dirty water and poor sanitation.
This charity only asks for donations of money to help those kids in need of clean water.

ChildHope:
ChildHope focuses on helping street children to get into education.
They help children to leave the work on which they had to do (collecting rubbish from the dumps) and those who are in danger of exploitation on the streets and find education and build them a better future, rather than one where they continue to get abused and beaten.
HERE is their webpage, to find out more.

Jack Draws Anything:
This web campaign is made by a six year old boy (who is now 11) called Jack.
He draws pictures to raise money for the Sick Kids Hospital in Edinburgh and has raised about £64'778!!
The whole charity started when Jack's brothers, Noah and Toby, had to be emitted to hospital a few times for their illness.
Check out his website HERE!

Tuesday, 22 December 2015

Research - Awareness Campaign posters:

Just a note:
All of these posters are... scary.
Just saying...!!

Animal Abuse poster:
"This is what the abuser sees"
This is targeted for the owners of animals and animal lovers. It shows a dalmatian that's curled up into a ball and a football goal. Immediately, I got what was going on in the poster and it's a scary thought. This shows that there are animal  abusers out there in the world, who are being cruel towards their pets.  If there is anyone looking at this... please don't hurt your pets.

Domestic Abuse poster:
"When HE controls your life, it's no longer your life"
This poster shows two cups. One saying "DAD" and is intact (not broken) and the other saying "MUM" and is broken. These two cups brought the point across that it was about domestic abuse and if that wasn't enough, then the text would have gotten across. It's scary, but it happens a lot in the UK and elsewhere in the world.

Mobile poster:
"Don't talk while he drives"
This is not one for those who faint at the sight of blood...!!
As the poster shows, this is targeted for drivers and their families. It gets it's point across successfully, as the blood spraying out of the phone indicates that the man on the other side of the phone has crashed. It's scary and it does happen a lot. Everything in the background is blurred and it is obvious that it's a kitchen, but the woman and the phone is more in detail, but what's more in detail is the blood and the text, signifying that they are the most important "objects" in the poster.

Red Cross First Aid poster:
"Help Before it's Too Late"
This poster shows a stone angel doing CPA on a grave. This is shocking to see, as most people have died, but only because there was no-one nearby who didn't know what to do. This gets the point across by showing the angel and the grave. The bold, white font shows up well against the dark background, so that it can catch the viewer's eyes.
This poster is targeted to those who need the first aid training.

Global Warming poster:
"The earth is heating up"
Uugghh....!! This is gross...!!
Basically, the poster is trying to empathise that the world is in peril, as well as the creatures. Such as the ice melting and the polar bears having nowhere to go and hunt and the sea rising. All of that might happen if global warming continues. That's the scary part, as well as seeing this polar bear with it's fur coat off.

Sea Shepherd poster:
"The Worst Predator of the Ocean Does Not Live in the Ocean"
This is what we look like to the little fishies in the ocean... as well as to whales and other mammals...!!
This is targeted for those who hunt fish and whales for money (like poachers) and also targeted for "Save the Sea" campaigners. It's scary and makes its point across successfully, because we have the view of the fish/whale/mammal/etc...

Road Safety poster:
"See you on the Road!"
This isn't as scary as the other posters. Basically, the poster shows a car and a person on the road. The lights from the car and from the reflector of the person's coat show thumbs up signs, signifying that the poster is trying to tell the viewer to wear reflectors at night (and possibly daytime, too), so that they can be seen on the road by the car driver. My eye is caught looking at the thumbs-up, because it's the brightest "object" there. Then, my eye is drawn to the bold, yellow font/text, because that is bright too. Like a reflector...!!

Schizophrenia poster:
"Schizophrenia can be treated. Seek help"
Okay, this one is creepy...
This poster is trying to show the viewer what Schizophrenia does to people. The guy in the orange top is smiling creepily at the man in the blue shirt, as if tormenting him. The notice on the mirror is the key warning of this poster. What catches my eye first is the guy in the orange top, as the top is bright. Then the eyes go to the notice on the mirror, and then to the man in the blue top. The point gets across through the whole scene, as it shows how bad schizophrenia is. Also, this poster is targeting those who have got schizophrenia.

Stop Smoking poster:
"Your body is your home. Don't smoke"
Wow, this place needs cleaning...!
The poster is targeted to either smokers or nonsmokers (or both~) and the poster's point is scary (I've been saying that a lot now). It shows a very dirty and messy house, which looks like a tornado has hit it. The poster is trying to compare this house to a smoker's body, that it is being trashed up (or destroyed). My eye is first drawn to the centre, where there is the most light, and then my focus goes around the room.

Human Rights poster:
"Workers are NOT tools"
This poster shows little people in a toolbox, which indicates the reason behind this category. My eye is drawn to the toolbox itself, with all of the little people in it. Why is the box the first thing that draws my eye to it, is because it stands out from the ground, really.

Monday, 21 December 2015

Research - Charity Advertising:


Action-aid is a charity that focuses on poverty around the world.
They only ask us to donate money, so that they can give clothes,
water, food and shelter to those in need. Their logo is bold and bright red
 and it catches the viewers eyes immediately. Action-aid has helped 1'000'000 people,
 including thousands of children that were in need of homes, food and much more.
The British Heart Foundation helps those who have cardiovascular heart disease.
They ask us to donate money so that they can continue their research into the cure for this
 heart disease and to end it permanently.  Their logo is bright and bold and the red makes the white
font stand out, as it catches our eyes. The BHF have helped many people in the past and they continue
to save more, as long as we help donate for them and support them.

Children in Need helps children around the UK. They help change the lives of
disabled children and young people. They also help children who are in need in Africa and
other oversea countries. They ask us to donate money so that they can help  more children in the future.
 Their logo shows their mascot: Pudsey Bear, wearing the iconic eye bandage and is known throughout the
world. The font is simply bold and black and is eye-catching for the viewers.


Comic Relief... it's written in the name. "Do something funny for money" is their motto and they focus on getting rid of poverty and social injustice around the world, by doing something hilarious (such as going to school in your PJ's or a student being a teacher for the day and so on...). Their logo is a simple black, bold font with a red nose as the "O" in the word "Comic" and it signifies the funniness in this charity.
Free the Children focuses on giving children who live in poor conditions an education. They work in places such as Kenya, India, Ecuador, rural China, Sierra, Leone, Haiti, Nicaragua and Tanzania. They want us to donate money so that they can continue their work. Their logo is mainly blue and the heading is bold. However, what catches my eye is the picture of the world, circled by two figures, probably children, holding hands. I think it's very nice and help symbolize the charity's focus.

Make a Wish focus on making wishes come true, especially for children with severe illnesses such as cancer, leukemia and brain tumors. They, like over charities, ask us for donations so that they can continue their work to make wishes come true. Their logo is a wishing star, with the title in a grey/silver-like font. The background shows a starry sky, which I think is very pretty.
Oxfam focuses on global poverty, giving clean water to those who need it and getting rid of diseases and illness. They work around the globe, getting rid of poverty. They ask us for donations, so that they can continue changing the lives of those in need. Their logo is mainly green and shows the letter "O" and "X" mixed into one letter, which I think is very clever. The charity name is bold and bright and is eye-catching.


The Salvation Army helps those in need of education, homes, food and water, health and to get rid of poverty. They also help elderly people and homeless people. Their logo is a bold and bright red shield with white font that stands out. It's eye-catching and very bright. They only want us to donate money, so that they can continue helping people.


Save the Children focus on helping and saving children from many dangers. Their motto: "No Child Born To Die" emphasizes their work, as they work to give children education, health, shelter, food, water and freedom from the crisis of war and natural disasters. They ask for donations, so that they can continue saving the children. Their logo is red and white and the font is bold and eye-catching. What catches my eye, however, is the "drawing" of the figure, possibly a child, as it shows the charity's main focus.


Help for Heroes gives support for those who are involved in the army and for those who have fought in wars.
They help support those who have been injured in battles and their families. Their logo is three soldiers, two of them carrying another on a stretcher, who is giving a thumbs-up. The font is bold and black and the picture is eye-catching and well-known. They only ask for donations so that they can keep on healing the soldiers.